Burgueria

Burgueria is a brand created by businessman and friend Ricardo Girão, whose goal was to open a traditional hamburger shop, with hamburgers prepared on a charcoal grill, in the mold of the old American snack bars of the 50’s in the city of Belo Horizonte, Brazil in mid-2009 In partnership with publicist Diogo Diegues and architect Graziella Malaco, we defined the project of what would be a great success in their region.

Presentation Slides Samples

Our Work:

Researches
Based on research and benchmarking, we drew up our strategic plan to create a solid brand that spoke to our target audience.
Logo and Visual Identity
I started from the premise of building a strong brand that would establish a deepening in the American culture of the 50s. Clarity, Quality and Tradition were the watchwords in building the perception of the new Logo and Identity.
Store Design
In partnership with the architect Grazielle Malaco, specialized in commercial spaces and focused on the brand’s proposal, we created a unique space, where the objective was to make customers feel the experience of going back in time, where the atmosphere of the 50s was present in each detail.