New Discovery 4

In 2008 I developed a presentation for Jaguar Land Rover of Lexington, Kentucky. The work aimed to present the new 2009 model of Discovery 4 to partners and potential customers. For that, and based on the model’s target, I created the motto: New Discovery 4 – New Adventures; Phrase that guided the entire communication line of the events: A luxurious and distinguished style but directly in the off-road universe of a Land Rover.

Presentation Slides Samples

My Work:

Audience Analysis
Through a survey with the client, I defined the communication language and the most interesting data to include in the presentation and support materials. Defining the audience was essential so that the information could be conveyed as clearly as possible.
Visual Identity and Message
After defining the motto: New Discovery 4 – New Adventures, I created the line of communication, defined strategies, presentation scripts and design of support materials such as banners, newsletters and gifts.