Le Biscuit

In 2009, as creative director of the then Pro Brasil Propaganda, our goal was to reposition and advise on the expansion of the Le Biscuit chain, until then a regional brand founded in 1968 in Feira de Santana, Brazil, and to position it through differentiation, making it reference in the consumer’s mind and making him recognize this positioning in any part of the country.

Based on market research, we decided to work with sensations. As a network that has the capacity to offer a wide variety of products in one place, it almost always causes people to be excited to find what they are looking for. Fulfillment, Satisfaction and Surprise form the essence of the brand strategy