Lêla Sports

Lêla Sports was a sporting goods store specializing in soccer created and designed in mid-2007 for former soccer player Denilson Barcelos, known as Lêla, in the city of Divinópolis, Brazil. In partnership with publicist Diogo Diegues and architect Renata Guimarães, we developed the entire brand strategy, store design, promotional materials and advertising campaigns.