Lyon Engenharia is a Brazilian company specialized in providing consulting engineering services with an emphasis on Project Management and Integrated Facility Management. The company is recognized for being modern and competent, where knowledge and experience translate into results for its customers with strategic participation in large projects and ventures throughout the national territory.
Between 2013 and 2014 I worked on restructuring the company’s logo and communication language. I started with an analysis of the scenario: how the brand was seen by the public and how it could improve its perception. As the logo was already well known and consolidated, I worked on subtle improvements in its design and focused on reinforcing its image together with a cleaner and more modern graphic line.
For this I “broke” the elements that make up the logo and made its triangles the visual basis of all communication. The objective was to consolidate the brand’s values, ideals, characteristics and personality traits into a single set of standards.
Presentation Slides Samples
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