O Tom do Cerrado

Environmental and musical education project by the Roberto Marinho Foundation, inspired by the Brazilian artist Tom Jobim, who had nature as one of the great sources of inspiration. As co-owner of MAP – Motion Art Presentations, our objective was to present the project in order to mobilize students and educators for the conservation of the cultural and biological diversity of the cerrado.

Presentation Slides Samples

Challenge:

Teacher training
Train at least 2 teachers in person in 2,750 schools in 6 states + the Federal District. Totaling 5,500 trained teachers.
Spread the Project
To encourage the dissemination of Tom do Cerrado by teachers trained in person among their students and other teachers at their school.
School Registration
Form a Network of Teachers for the Cerrado, registering schools to receive online content about the Biome.

Our Work:

After a lot of research and analysis, we created a visual language well aligned with the project, where we used the cerrado biome and music as visual elements. The result was a dynamic and well-defined presentation.