Travelmate

Shanghai Travelmate is an industry founded in 1995 in Shanghai, China. Specializing in research, design and production of various types of EVA bags, laptop backpacks, travel bags and briefcases. Its factory covers an area of 23,000m² with 8 modern production lines in order to create and produce new styles and product collections.

Case:

As a global company, Shanghai Travelmate designs and produces products for major brands in the sector around the world, such as Sestini, Pierre Cardin, Snowball among others, in addition to using its corporate brand in the Chinese market. Our goal was first to renew your Logo and make it more modern and distinct from other competitors.

Based on strategic planning and market studies, I concluded that the new logo needed to be beyond the conventional. It needed to break with the colors and formats of traditional Chinese brands and present a light, timeless brand that was better suited to the global market.

My Work:

Logo creation
I created the logo and symbol for Shanghai Travelmate, which is now simply called Travelmate. Modernity, lightness and timelessness were the keywords that guided the solution, which in addition to needing to interact with different audiences, also needed to be technically easy to apply in zippers, buttons, etc.
Brand Strategy
I gathered a set of elements that served as inspiration and direction for all those who will interact with the brand. Around these elements, I defined the company’s behaviors, actions and visual communication.
Visual identity
Based on the new logo, I created an equally clean, light and modern visual identity, where the visual standards are 100% aligned with the brand strategy and the new positioning.