Communication channel between Fiat and its dealers in Brazil. It addresses topics such as training, launches, marketing actions and service standards. It is an interactive TV, where viewers participate in the programming.
The main objective of the briefing was to adapt a new logo and windows for Fiat TV’s programming to a more modern format, in keeping with the aesthetics of the time. This work was carried out in mid-2010 for Isvor, a company based in Betim, Brazil.
Make the entire network aware of the importance of watching the weekly schedules, considering that the channel, in addition to transmitting information with uniformity and acting in the technical, behavioral and administrative areas, is a fast training channel.
First, I went to understand the universe of television design, dynamics and animations. I concluded that the new logo needed to be light, technological and incorporate the Fiat logo. Hence, the positioning that served as the basis for the development of the programming windows emerged: Dynamic, light and futuristic animations.
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